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AI Agents vs. Human Marketers: Finding the Perfect Balance in 2025

AI Agents vs. Human Marketers: Finding the Perfect Balance in 2025

Did you know that by 2025, 50% of customer interactions are expected to be handled by automated systems? This staggering statistic highlights the growing influence of technology in reshaping marketing strategies. As businesses adapt to this shift, the question arises: how can companies effectively balance ...
The Power of Generative AI in Creating Personalized Marketing Campaigns

The Power of Generative AI in Personalised Marketing Campaigns

Did you know that generative AI could contribute up to $4.4 trillion annually to global productivity? This groundbreaking technology is revolutionising how businesses approach marketing, enabling them to deliver the right message at the right time. By automating content creation, companies can now roll out ...
Multimodal AI: The Key to Context-Rich Marketing in 2025

Multimodal AI: Key to Context-Rich Marketing in 2025

By 2025, the global economy is projected to witness a staggering $4.4 trillion impact from advanced technologies. Among these, multimodal AI stands out as a game-changer, seamlessly integrating text, images, audio, and video to deliver unparalleled insights. This innovation is not just a technological leap ...
The Five Stages of AI Agent Evolution

The Key Stages of AI Agent Evolution

Are we on the cusp of a new era in artificial intelligence? The rapid progression of AI agents is changing the startup world. Israel is leading the way in AI innovation. It's important to know the key stages of AI agent evolution. The journey starts with ...
RCS Messaging: The Next Big Thing in AI-Driven Customer Communication"

RCS Messaging: Revolutionising AI-Driven Customer Communication

Did you know that 53% of global shoppers prefer SMS and MMS as their favourite way to communicate with businesses? Yet, traditional text messaging is evolving into something far more dynamic. Enter RCS Messaging, a game-changer in mobile communication that transforms basic texts into rich, ...
Hyperautomation: How AI is Redefining Work-Life Balance for Marketers

Hyperautomation: How AI Redefines Work-Life Balance for Marketers

Did you know that businesses leveraging intelligent systems save up to 30% of their operational time annually? This statistic highlights the transformative power of automation in reshaping industries. Today, marketers are at the forefront of this change, experiencing a significant shift in their work dynamics. Hyperautomation, ...
The Rise of AI Companions: Transforming Customer Relationships in 2025

AI Companions: Transforming Customer Relationships in 2025

By 2025, over 95% of customer interactions are projected to involve artificial intelligence. This shift is not just a trend; it’s a revolution reshaping how businesses connect with their audiences. Companies like Sobot are already leading the charge, creating platforms that deliver hyper-personalised experiences. Innovative systems ...
Mastering SMS Marketing in 2025: AI-Powered Strategies for Maximum Engagement

2025 SMS Marketing: AI-Powered Engagement Strategies

Did you know that SMS messages boast an astonishing open rate of up to 98%? This makes them one of the most effective tools for direct customer engagement. In 2025, the landscape of message communication continues to evolve, with AI playing a pivotal role in ...
The Future of Work: How AI is Saving 70+ Hours Per Month in Marketing Tasks

How AI is Saving 70+ Hours in Marketing | The Future of Work

Artificial intelligence is reshaping industries at an unprecedented pace. According to McKinsey, its long-term economic potential could reach a staggering $4.4 trillion. This innovation is particularly transformative in marketing, where it’s saving professionals over 70 hours per month on repetitive tasks. From automating keyword research to ...
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