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Stewart Townsend
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The Power of Generative AI in Creating Personalized Marketing Campaigns

The Power of Generative AI in Personalised Marketing Campaigns

Did you know that generative AI could contribute up to $4.4 trillion annually to global productivity? This groundbreaking technology is revolutionising how businesses approach marketing, enabling them to deliver the right message at the right time. By automating content creation, companies can now roll out ...
Sustainable AI Development: Green Marketing Practices for 2025 and Beyond

Sustainable AI Development: Green Marketing Practices for 2025

Did you know that 81% of consumers now expect companies to contribute positively to the environment? This statistic underscores a significant shift in consumer behaviour, pushing businesses to rethink their strategies. Sustainability has evolved from a mere buzzword to a business imperative, shaping how industries ...
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