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SMS Marketing in 2025: Simplify and Scale Your Strategy

Did you know that 91% of adults now own a smartphone, checking their devices 144 times a day? This staggering statistic highlights an unmissable opportunity for businesses to connect directly with their audience. As digital noise grows, text-based communication stands out for its simplicity and ...
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AI’s Impact on Sustainable Energy Consumption

In Culpeper County, Virginia, cows outnumber humans by a ratio of one to three. The state has approved seven large data-centre projects. These will use as much power as tens of thousands of homes, showing AI's growing energy use. As AI use grows, so does its ...
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Explore Model Context Protocol (MCP): The Next Big Thing in AI

Could a universal standard change how artificial intelligence systems work? Model Context Protocol (MCP) is an emerging standard aiming to make AI integrations easier. It opens up new possibilities in conversational AI and text generation. MCP creates a standard interface between AI apps and various data ...
AI Agents vs. Human Marketers: Finding the Perfect Balance in 2025

AI Agents vs. Human Marketers: Finding the Perfect Balance in 2025

Did you know that by 2025, 50% of customer interactions are expected to be handled by automated systems? This staggering statistic highlights the growing influence of technology in reshaping marketing strategies. As businesses adapt to this shift, the question arises: how can companies effectively balance ...
The Power of Generative AI in Creating Personalized Marketing Campaigns

The Power of Generative AI in Personalised Marketing Campaigns

Did you know that generative AI could contribute up to $4.4 trillion annually to global productivity? This groundbreaking technology is revolutionising how businesses approach marketing, enabling them to deliver the right message at the right time. By automating content creation, companies can now roll out ...
Multimodal AI: The Key to Context-Rich Marketing in 2025

Multimodal AI: Key to Context-Rich Marketing in 2025

By 2025, the global economy is projected to witness a staggering $4.4 trillion impact from advanced technologies. Among these, multimodal AI stands out as a game-changer, seamlessly integrating text, images, audio, and video to deliver unparalleled insights. This innovation is not just a technological leap ...
The Five Stages of AI Agent Evolution

The Key Stages of AI Agent Evolution

Are we on the cusp of a new era in artificial intelligence? The rapid progression of AI agents is changing the startup world. Israel is leading the way in AI innovation. It's important to know the key stages of AI agent evolution. The journey starts with ...
RCS Messaging: The Next Big Thing in AI-Driven Customer Communication"

RCS Messaging: Revolutionising AI-Driven Customer Communication

Did you know that 53% of global shoppers prefer SMS and MMS as their favourite way to communicate with businesses? Yet, traditional text messaging is evolving into something far more dynamic. Enter RCS Messaging, a game-changer in mobile communication that transforms basic texts into rich, ...
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